Shopping online is a common thing all around the world, and it become more and more popular. In China, Shopping on November 11 has been a new tradition. It is a special day, called as“Double Eleven Shopping Festival”.
In 2009, Alibaba held the first Double Eleven Shopping Festival on Taobao.com, storming the online shopping for the very first time. Since then, more and more business became to join this festival and always got big victory. In the shopping festival, customers get coupons and discounts and the sellers get sales, win – win game! Of course Star Harvest Company domestic trade department joined the Double Eleven Shopping Festival too. We have made big promotions on Star Harvest @JingBaihui flagship store and made our sales expanded explosively.
Actually November
11 is a date made up of four one’s, and “double eleven” has always been
considered a special day for single men and women in China, named as Bachelor’s Day. On
this day, young people will hold bachelor parties to create couples or simply
have fun. Some choose to end their bachelor life by showing love or proposing
for marriage. Now, more and more common people tend to enjoy shopping more than
single activity. As we can see, thousands of people did not sleep to shop
against time at 0 o’clock. They chose their favorite goods in advance and got
various kinds of coupons. The whole Taobao website created an attractive
shopping atmosphere. Then, many social website became to report or post many
news about shopping festival. According to report, this Double 11 Carnival
achieved about 10 billion yuan within 12 minutes.
You may wonder
what the driving force of these crazy promotions is. Bachelor’s Day Promotion
may be the most important time to achieve annual revenue goal. Besides the big
discounts, various kinds of choices, there are many goods can be got without
paying. Importantly, the founder of Alibaba Jack Ma attended the Tmall
Double-11 Night Carnival and using celebrity and entertainment platforms to
drive purchases on his e-commerce platforms this year. It is undoubtedly a
successful program to catch the eyes of audiences and customers.
